Hundreds, sometimes thousands of photos are taken at each event. Event photography is a great opportunity to increase brand recognition; however, when a corporate-scale event is organized with traditional solutions, many logistical problems arise. Perhaps the most troublesome of these is the delivery of the photos taken at the event to their owners.

Photier, which brings an innovative solution to this problem with facial recognition technology, helps the event owner in every step of the event organization. At an event where Photier is used, everyone can access their own photos through the mobile app.

But what other functions could Photier have beyond its solution to this traditional problem? To explore this, we will focus on two things: Visual content recycling and Photier’s branding feature.

Digital marketing and visual content

The presence of visual media is becoming a bigger and bigger part of the internet. In order to get their message out there, brands need to utilize content supported by visual materials to stand out in a variety of channels – social media posts, newsletters, email campaigns, blogs, etc.

There are many ways to create visual marketing materials. Graphic designers, social media experts, and content writers can take on this task. Those who can keep up with the pace of digital marketing are those who can adapt each piece of content to different channels and use it in every channel.

With Photier, hundreds or thousands of event photos taken at a single event can be turned into brand assets. This means that you can have many brand assets that you can use in different channels with just one corporate event.

With Photier, every photo is a brand asset

When you create your event in the Photier event panel, you can set a frame and logo to be applied to all photos uploaded to the event. Thus, for example, your guest who accesses a photo taken during a speech will view this frame in a frame containing your brand name or with your brand logo on it.

When the attendee shares the photo with your brand on social media, they promote your brand for you and expand your presence on social media.

So, how can this visual content be used across channels?

Social media shares

In addition to the photos shared by participants from their own accounts, using these photos in the posts you share from your brand’s own account is one of the most effective ways to increase your brand visibility. Thanks to the branding features provided by Photier, shared photos directly promote your brand.

Blog ve newsletters

We are now in an age where all written content needs to be supported by visual materials. By using event photos in blog posts and on your website, you can visually support the summaries and highlights of your event.

Especially if you have a newsletter where you share news about your brand with your subscribers, this is the best channel to announce your events. Supporting the content you enter here with photos from your events will increase content performance.

Email campaigns

By using event photos in email newsletters and campaign emails, you can visually communicate updates and news about your event. Especially branded photos can be effective in attracting email recipients and increasing email open rates.

Customer references and testimonials

By combining event photos with customer testimonials and testimonials, you can create effective content that emphasizes the value and customer satisfaction your brand provides at events.

In a nutshell,

Photier’s innovative solutions not only turn event photos into brand assets, but also facilitate content recycling. These visual materials, which can be used in many different channels from social media posts to email campaigns, not only increase the visibility of your brand, but also deliver the impact of your events to a wide audience.

Ultimately, strategically managing the recycling of your event photos is key to supporting your digital marketing efforts and communicating your brand’s message to a wide audience. With Photier’s branding and photo management features, every event photo becomes a valuable brand asset and plays an important role in your brand’s digital strategy. Make the most of these opportunities to manage your events more efficiently and increase your brand’s impact.